In 2010, Godrej Consumer Product Limited (GCPL), an India-based company, acquired the PT Megasari Makmur group, which now operates as PT Godrej Consumer Products Indonesia (GCPI) in the household care sector. Since then, GCPI has established itself as Indonesia’s leading personal and home care company, with key products such as HIT for household insecticides, Stella for air fresheners, and Mitu for baby care and wipes, all of which are market leaders. GCPI’s portfolio also includes other household brands such as Proclin, Biosol, Klinpak, Polytex, Carrera, Cap Gajah, Shock, NYU, and Saniter. GCPI products reach 1 in 4 households in Indonesia.