1
Employees complete
the Trust Index™
Your employees answer anonymously, in their own words and ratings.
Verified by anonymous Trust Index™ survey data from your own employees — not written by your marketing team, not submitted for, not judged by a panel.
Offer acceptance rate (vs 70% industry average)
More likely to apply to a Certified organisation.
More likely to stay at a certified company
Would endorse their employer (vs 54% industry average)
Employer reputation is the collective perception of your organisation as a place to work — shaped by current and former employees, candidates and the public. Unlike employer brand, it isn’t something you write.
What employees and candidates actually decide is true about working at your organisation, based on lived experience and word of mouth. It directly influences application rates, offer acceptance and retention.
The promise your organisation makes about what it’s like to work there — your EVP, careers page and employer messaging. Brand is what you say; reputation is what employees confirm or contradict.
Certification™ converts employer reputation from something candidates have to take on faith into something they can verify — because the score comes from your employees’ anonymous responses, not your careers page.
Candidates increasingly discount employer brand messaging and weigh employee-sourced signals — reviews, word of mouth, and independent recognition — more heavily.
You need proof of your culture that candidates believe — evidence for the careers page and candidate experience that didn’t come from your own copywriting.nd teams
You need independent, comparable validation across sites and markets — a single benchmark that holds up the same way in every location, not a claim that varies by business unit.
Certification™ is earned when your organisation scores 65% or higher on the Trust Index™ — an anonymous, independent survey of your own employees. No submission. No judging panel.
Your employees answer anonymously, in their own words and ratings.
Results populate the moment the survey closes — no waiting. Dashboards, breakdowns, benchmarks, all live.
65%+ positive response rate = Certified™. Start using the badge to improve your employer reputation externally. Use on job ads, LinkedIn and your careers page immediately.
Use your badge across all your recruiting campaigns, career pages, and job ads. Also included is your designated profile on our website for job seekers.
Packed with social media images, press materials, employee quotes, and shareable content.
Once Great Place To Work Certified™, companies are automatically eligible for all Great Place To Work Indonesia annual lists, earning recognition for the culture you built.
Get all the data and benchmarking from your employee survey to refine your EVP and employer brand messaging.
Every organisation who completes Great Place To Work Certification™ appears on our Certified Companies page, getting their own profile for talent to find, and send external employer reputation signals.
Employer reputation isn’t abstract — it shows up directly in the metrics your team is measured on.
Offer acceptance rate (vs 70% industry average)
More likely to apply to a Certified organisation.
Would endorse their employer (vs 54% industry average)
Employees who know they are working somewhere great, which is backed by out proven and trusted mtehtolodgy for validation culture. They are more likely to stay at that organisation.
Built on research, trusted by millions, and designed to drive real employer brand & culture impact.
Verified Independent third-party survey. Employees decide it. No company submission.
Usually self-assessed or application-based
150+ countries, millions of candidates know the badge
Typically local or industry-specific only
Best Workplaces and Certification (65% threshold).
DIY question libraries
Earned from anonymous employee responses. Candidates know employees decided it.
Submission-based awards. Candidates question the process.
Certification + eligibility for Best Workplaces™ lists. Public credibility. 150+ countries.
Badge or plaque only. Limited external reach.
Full Trust Index data dashboard, benchmarking, team-level breakdowns.
Certificate or recognition only — no underlying employee data. Candidates can't verify it.
Great Place To Work® Certification™ is the globally recognised standard — awarded based on what your employees say, not what you claim. Survey your team, earn the badge, use it everywhere.
Employer reputation is the collective perception of an organisation as a place to work, shaped by current and former employees, candidates and the public. It matters because it directly influences application volume, offer acceptance and retention — organisations recognised as good employers see two-thirds of Australian employees more likely to apply, and an 89% offer acceptance rate versus a 70% industry average.
The most credible way to improve employer reputation is through independent, employee-sourced verification rather than self-written claims. Great Place To Work Certification™ is earned when an organisation’s own employees score it 65% or higher on the anonymous Trust Index™ survey — a signal candidates trust because the organisation didn’t write it about itself.
Employer brand is the promise an organisation makes about what it’s like to work there — usually written by marketing or talent teams. Employer reputation is what employees and candidates actually decide is true, based on lived experience and what they hear from others. Reputation can confirm or contradict brand.
Employees are the primary source of employer reputation. Their survey responses, reviews and word of mouth shape how candidates and the public perceive an organisation as a place to work, independently of what the organisation’s marketing communicates.
Certification™ gives employer reputation a verifiable, third-party source. Because the result is calculated from anonymous employee survey data against a published 65% benchmark rather than written by the organisation, it functions as external proof a candidate can check, not a marketing claim.
No. Certification™ is not submitted for, judged by a panel, or purchased. It is a calculated outcome: employees complete the anonymous Trust Index™ survey, and organisations that score 65% or higher, with at least 10 employees, are Certified™.
