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Great Workplaces Turning Indonesia’s Youth Jobs Crisis into a Talent Pipeline

  • ALICE WILLIAMS

    Author

Alice Williams

Author

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In theory, Indonesia should be awash with youthful economic energy. It has more than 44 million people aged 15 to 24, a cohort large enough to power decades of growth. Yet for many of these young people, the simple act of starting a working life feels less like a locked door.

Around 16 per cent of Indonesians in this age group are unemployed, one of the highest youth jobless rates in Asia. That figure is more than double the national unemployment rate of roughly 5 per cent, and far higher than comparable neighbors like Thailand and Vietnam.

An estimated 56 per cent of Indonesia’s workforce is also employed informally, without stable contracts, protections or clear development pathways. For young graduates, that often means a choice between waiting it out or accepting work that is low paid, precarious and misaligned with their qualifications.

Skills mismatches compound the problem. What many schools and universities teach does not line up cleanly with what employers actually need, while vocational and apprenticeship pathways remain less developed than in countries such as Malaysia and Vietnam.

Outside Java, the routes into quality employment narrow sharply, reinforcing regional inequality. Unsurprisingly, Indonesian youth are more pessimistic about their economic future than their regional peers. Only about 58 per cent say they are optimistic about government economic plans, compared with an average of 75 per cent across six ASEAN countries.

How Leading Employers Are Creating Real Youth Opportunities

Against this, some of Indonesia’s Best Workplaces are working to turn a demographic challenge into a talent advantage. Sixteen per cent of employees surveyed at Best Workplaces in Indonesia are aged 25 or under, and 41 per cent are between 26 and 34. In other words, these organizations are already relying heavily on early- and mid-career talent.

DHL Indonesia, Hilton, Marriott International and Indosat Ooredoo Hutchison, all recognized on the 2025 list, operate in logistics, hospitality and telecommunications that are natural entry points for young workers. These companies have all created structured frontline roles, service academies and internal mobility programs for young employees.

Zurich Indonesia, illustrates how professional services firms can also play a role. Its entrepreneurship program empowers employees to develop new ideas and capabilities, helping young people build confidence and skills rather than remaining confined to narrow entry-level tasks.

Indosat Ooredoo Hutchison workers
Indosat Ooredoo Hutchison

Indosat Ooredoo Hutchison takes a similarly holistic approach, combining wellbeing, continuous learning and AI integration. For young workers, this means exposure to emerging technologies and a clear signal that the organization is investing in their long-term employability, not just their current output.

Godrej Consumer Products Indonesia likes to really highlight the human side of youth opportunity. By prioritizing inclusive leadership and supportive management behaviors, it creates the a psychologically safe environment for young Indonesians where they can speak up, make mistakes and grow.

None of these examples fixes Indonesia’s structural youth employment challenges alone. Together, they show what is possible inside organizations, even in a difficult labour market.

Four Ways Great Workplaces Can Close The Youth Gap

Across the macro data and Best Workplaces insights, four practical levers stand out.

Hire for potential and build skills, rather than screening relentlessly for experience. Designing roles that assume learning on the job lowers barriers for young entrants. Partnerships with universities, polytechnics and bootcamps help align education with real business needs and reduce skills mismatches.

Second, create quality early-career pathways, not just temporary jobs. Written contracts, fair pay, clear expectations and transparent progression from internships into permanent roles matter enormously in a labour market dominated by informality.

Third, invest deliberately in trust, inclusion and youth voice. When young employees experience fairness, respect and pride consistently, pessimism gives way to engagement. Listening sessions, young employee councils and reverse mentoring are not cosmetic initiatives. They are strongly linked to retention.

Finally, use culture as a bridge beyond Jakarta and Java. Certified organizations operating across regions show that trust-based practices travel. Consistent communication, fair treatment and access to development can expand opportunity in secondary cities and regions where options are otherwise scarce.

Millions of young Indonesians are struggling to find stable, meaningful work, and many feel the system is not designed for them. Yet the experience of Indonesia’s Best Workplaces suggests a different future is possible.

For CEOs and HR leaders, getting Certified and benchmarking against Indonesia’s Best Workplaces is a practical way to understand how young employees experience your culture today, and where you can do more to close the youth opportunity gap.

  • ALICE WILLIAMS

    Alice Williams is the Senior Regional Content Manager for Great Place To Work ASEAN & ANZ. She lives in Sydney but will take any excuse to go just about anywhere else on Earth. You can find her writing on screens across Escape.com.au, Vogue, GQ, news.com.au, delicious.com.au, Stellar, The Australian and, of course, Great Place To Work.